About // Mission

Elevating Operations Through Immersive Technology

Beyond XR turns complex, real-world challenges into clear, engaging experiences. From re-imagining warehouse flows to upskilling entire workforces and staging metaverse-scale events.

Our Mission

Driving Human-Centred Innovation

By fusing rapid 3D capture, spatial computing and AI assistance, we let organisations see, test and perfect their operations, then train staff and host live gatherings inside the very same virtual twin.

Whatever the use-case, our mission is simple: faster decisions, stronger engagement and technology people love to use.

Operational Excellence

See Tomorrow's Process Before You Build It

Operational excellence is no longer about squeezing the last percentage point from yesterday's process. Beyond XR gives you a living, three-dimensional sandbox where ideas can be proven in hours, not quarters, and every stakeholder can walk the vision together.

Shorter iteration cycles, smarter decisions and teams who are confident before the first pallet shifts.

Technology

Go Beyond Perspective

Beyond XR fuses rapid 3D capture, spatial computing and AI assistance to create living digital twins of your operations. Walk the space, test scenarios and bring teams together in minutes, from any device, anywhere.

Beyond XR Phygital Suite

Physical + Digital = Phygital

◢ VR

LARGER THAN LIFE

Entirely virtual scenarios that extend beyond physical limitations. Perfect for prototyping operations, staging events or exploring bold what-ifs.

◤ AR

ON REAL LIFE

Augmented overlays that enhance the physical world with live KPIs, AI guidance and contextual information exactly where it is needed.

◆ MR

IN REAL LIFE

Physical experiences enriched by seamlessly integrated digital touch-points, blending equipment, IoT data and immersive displays into one workflow.

Design

Design With Confidence

Run what-if layouts, automation concepts and safety checks inside an accurate 3D twin before ordering a single piece of kit.

Train

Train At Scale

Onboard operators, rehearse safety drills and certify skills in an immersive environment proven to boost learning retention by 76%.

Who We Are

Meet the Founders

A shared passion for operational excellence and human-centred design brought us together. Here is who is steering Beyond XR.

Jamie Bykov-Brett

JAMIE BYKOV-BRETT

XR Strategist

Award-winning designer with 15+ years in XR, AI and learning innovation. Jamie has led 300+ workshops and virtual-world projects for NGOs, SMEs and global brands, always centring people in the technology.

Martin Pound

MARTIN POUND

Operations Strategist

Former Amazon and Vinted leader who has managed £100m+ supply-chain programmes. Martin brings deep expertise in warehouse automation and scaling operations from pilot to national rollout.

Linford Brett

LINFORD BRETT

Unity Developer

XR and Spatial Engineer specialising in Unity development. Linford expertly transforms innovative concepts into versatile, high-performance prototypes that function seamlessly across devices.

Next

See the work itself

Six shipped environments, from VR sortation training to a university metaverse.

Open the portfolio