Privacy Policy

Introduction & Data Controller

Welcome to the Privacy Policy of Beyond XR ("we," "us," "our"). This policy explains how we collect, use, store, and protect your personal data when you visit our website at www.beyondxr.xyz (the "Site") or engage with our services. Beyond XR, co-founded by Martin Pound and Jamie Bykov-Brett, acts as the data controller for any personal information collected through this Site. We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using this Site, you acknowledge that you have read and understood this Privacy Policy; if you do not agree with our practices, please discontinue use of the Site immediately.

Information We Collect & How We Use It

We may collect personal information that you voluntarily provide to us, such as your name, email address, telephone number, company name, and job title when you complete contact forms, request a demonstration, subscribe to our newsletter, or otherwise communicate with us. We may also automatically collect certain technical data, including your IP address, browser type, operating system, referring URLs, and information about how you interact with our Site through cookies and similar technologies. We use this information to respond to your enquiries and provide the services you have requested, to improve and personalise your experience on our Site, to analyse Site usage and performance, to send you marketing communications where you have given consent (you may opt out at any time), and to comply with our legal obligations. We process your personal data on the following lawful bases: your consent, the performance of a contract or to take steps at your request prior to entering into a contract, our legitimate business interests (such as improving our services and marketing), and compliance with legal obligations.

The AI Assistant

This site carries an AI assistant, reached from the chat button at the edge of the page. What you type into it is sent to our servers and passed to a large language model to generate a reply. Do not put anything confidential, personal or commercially sensitive into it; use the contact form for anything of that kind.

We keep the conversation so the assistant can follow the thread of what you asked and so we can see where it answers badly and correct it. It answers from the published content of this website, and it can be wrong. Nothing it says is an offer, a quotation, a commitment or advice you should act on without speaking to us.

Cookies & Visit Counting

We count visits to this site with Google Analytics. It sets cookies in your browser and records that a page was opened, which page it was, roughly which part of the world the visit came from and what kind of device it was on. It is there to tell us which of our pages people actually find. We do not use advertising cookies and there is no advertising on this site.

You can turn the counting off. Use the cookie button in the accessibility controls at the edge of any page: it takes effect straight away, removes the counting cookies already set, and remembers your choice on this device. Nothing on the site stops working if you turn it off, and a browser or extension that blocks trackers does the same job.

The site also stores your accessibility preferences, such as text size or contrast, in your browser so it remembers them next time. Those stay on your device.

Data Sharing, Retention & Your Rights

We do not sell your personal data to third parties. We may share your information with trusted service providers who assist us in operating our Site and delivering our services (such as hosting providers, email platforms, and analytics services), and these parties are contractually obligated to keep your data secure and use it only for the purposes we specify. We may also disclose your data where required by law or to protect our legal rights. Your personal data will be retained only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law; contact and enquiry data is typically retained for up to three years unless you request earlier deletion. Under the UK GDPR, you have the right to access, rectify, or erase your personal data, to restrict or object to certain processing, to data portability, and to withdraw consent at any time where processing is based on consent. To exercise any of these rights, please contact us using the details on the Contact page of the Site; we will respond to your request within one month. If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction, though no method of transmission over the internet is completely secure. We may update this Privacy Policy from time to time, and any changes will be posted on this page with a revised "Last Updated" date; continued use of the Site following changes constitutes acceptance of the updated policy.